Capturing the Dynamics of Business Models

In face of the complexities of business models as well as their dynamic and uncertain environments, business model designers increasingly rely on a systemic view, for example by applying System Dynamics. Despite acceptance in research and practice, this approach comes however with several drawbacks such as high complexity of model construction and the models themselves. To overcome these challenges, we examine the potential of integrating reference modeling and System Dynamics. In this study, we describe the expected benefits and requirements of reference modeling for business models, give a preliminary overview of suitable reference model components, and outline promising directions of our ongoing and future research.