Factor Analysis of Hotel Selection Attributes and Their Significance for Different Groups of German Leisure Travelers

This study examines the overall importance of hotel selection factors as well as their importance for groups of travelers in Germany. Using a factor analysis, we identify 10 factors based on 35 attributes: expected service quality, comfort features, food and beverage, parking facilities, cleanliness, autonomy, business, security, economic value, and external presentation. We apply t-tests, one-way ANOVA, and Kruskal–Wallis tests to determine the differences in the rating of each factor with respect to demographic variables and travel characteristics. In descending order of importance, we find that cleanliness, economic value, and security are the three most influential hotel selection factors.